Sherry was the designer in charge of the corporate branding for The recent IDA, Silverinfocomm day project at SP.

The project was selected through pitching and remains true to itself from the beginning to the end. ( main design element being the electronic pixels. ). And here's the product from the initial stages to the end. The pixels were the main graphic element of the entire event-branding, and hence, it is kept consistent through-out the set of the entire branding collaterals.Branding collaterals include pull-up banners, paper bags, programme booklet, advertising collaterals,lucky-draw coupons, general coupons and main event banners.

Pitching for SMRT Ads/ Dementednun was commissioned to design for ITE College East

The SMRT Ads proposed were one of the few entries which got shortlisted. Dementednun is enthusiastic about advertising and believes that marketing and designing should always come together. A design must sell, and be it through emotions or logic, the most significant part of designing is it must sell.










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Dementednun designed for ITE College East,
for their current ( 2008 ) National Day Celebration event at School.
She was trying to inject a festive yet corporate look-and-feel to the banner-designs. Red and white colours were used to respect the original ''red-and-white'' colour scheme of the Nation.